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Keeping up with Millennial Shopping Trends

  For years, you have probably heard talk about Baby Boomers and Generation X, but now a new cohort is rising up and taking precedence. Ranging in age from 18 to 35, they are called Millennials, and their present and future influence cannot be ignored. The Hard Facts about Millennials Millennials number 77 million – […]

What Automotive Service and Repair Shops Can Do to Improve the Customer Experience

For many people, going to a repair shop to have their automobile serviced ranks right up there with getting a root canal in terms of negative perceptions. They cite frustration with the way the businesses are run, lengthy complications when the time comes to pay and an overall lack of personalized attention that permeates the […]

6 Tips to Make Your Small Business Look Bigger Than It Really Is

If you own a small company, you have several advantages over your larger counterparts: You are agile and ready to adapt at a moment’s notice, and you are not shackled by the whims of a big corporation or chain. Even so, customer perception can make or break you, and sometimes you just want to appear […]

Growth Of Multi-Channel And Omni Channel Payments

A shift in shopping is occurring, and small business retailers need to adopt a strategy to keep up with the shift. The shift is being driven by the rise of the smartphones, like the iPhone, the speed of telephone networks, the growth of online shopping, and growth of new payment types like Apple Pay and […]

Options for Accepting Credit Card Payments and How to Pick the Best One

These days, it’s a given that you should accept non-cash payments from your customers. If you don’t, you will almost certainly miss out on sales from the ever-growing numbers of potential customers who only carry plastic or who wish to pay online. Today, you have many options. Credit Card Terminals If you are of a […]

Why Mobile Shopping Is Important to Your Business

Businesses come in all shapes and sizes. If yours primarily caters to walk-in customers, you may think that the mobile phone shopping revolution isn’t important. That couldn’t be further from the truth. The Mobile Revolution First, let’s look at how customers are using their tablets and cell phones when it comes to purchasing goods and […]

Five Things to Consider Before Growing Your Small Business

Many small business owners take it for granted that their company absolutely must grow. After all, isn’t that what success is predicated upon? In fact, there are several compelling reasons why you might not want to expand your enterprise at this time. The Time May Not Be Right Needless to say, the decision to grow […]

How to Increase Business with Loyalty and Marketing Programs

  Has your business hit a plateau? Are you wracking your brains to figure out innovative ways to attract and keep customers? Using today’s modern marketing strategies, you can infuse your retail or service business with new life.  (To view full Infographic – Click Here ) Answer These Questions Before Starting Your Marketing Program Before you […]

Must Haves for Every Handyman or Home Repair Service Provider

Are you thinking of starting your own handyman business? Being a home service provider offers freedom and flexibility and can be financially lucrative as well. Be sure you have what it takes. The Chops Be sure that you have the training, the experience and the credentials attached to your field of expertise. It should go […]

Continuing Consumer Behavior: Browse Online, Then Buy In-Store

Perhaps you have heard of “showrooming,” the tendency of consumers to look at items in a physical store and then buy them online. These days, people are flipping this behavior on its face, opting to peruse products with clicks of the mouse but ultimately making their purchases in brick-and-mortar shops. This surprising turnabout is worth […]

5 Ways Your Small Business Can Benefit From Back to School Promotions

From kindergarten to college, class will soon be in session for another year, if it isn’t already. Students aren’t the only ones who should prepare. As a business owner, put yourself in an advantageous position by capitalizing on products and services that cater to everyone going back to school. Put Social Media to Work for […]

Using NFC Technology for More Than Just Payments

Near-field communications (NFC) technology is quickly becoming as commonplace as the credit card. These days, customers are utilizing NFC payment processing to scan product information and prices as well as at checkout to pay for products – but these are only a few uses of this amazing innovation. Adopting NFC can help you take your […]

What to Know About the Correlation Between Your Personal and Business Credit

Having and using credit are virtually inescapable parts of life today. You don’t just utilize it to make purchases with a credit card machine as a consumer; credit is also an integral part of funding and running your business. Therefore, it is necessary that you understand the often complex relationship between your personal and business […]

Tips for Spotting Credit Card Skimmers

You have probably heard of credit card skimmers, the diabolical little devices that criminals attach to ATMs and other credit card scanners for the purpose of stealing card information and PINs. It’s almost enough to make you wary of the entire credit process. Instead of giving up the option to accept plastic at your business, […]

Managing Your Business During Off-Season Slumps

Any business that depends on seasonal customers must find ways to deal successfully with the dreaded off-season. Whether you sell boogie boards on the Jersey Shore, Christmas trees in Vermont or have any other enterprise that is more profitable at certain times of the year than others, it behooves you to make the most of […]

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