How Your Non-Profit Can Accept Donations Online



Your non-profit might not be in the business of making money for its shareholders like a private sector corporation is, but it still needs funds. Without capital, your organization cannot accomplish its mission, and it cannot pay the staff members who work so hard to achieve its goals. That’s why it’s so important to make it easy for donors who want to help you move forward by providing the dollars you need.

Benefits Of Online Donations For Non-Profits 

There are several benefits you will receive when you accept online payments from your donors. They include the following:

  • Donating is fast and easy, increasing the likelihood that busy people will give. No checks or follow-up calls are necessary on the part of the giver.
  • Donations can happen seamlessly from your website. Interested individuals can be inspired by what you do, click on a “donate” button and complete the transaction in seconds.
  • Donations can happen seamlessly from your website. Interested individuals can be inspired by what you do, click on a “donate” button and complete the transaction in seconds.
  • Accepting online donations puts you in touch with younger visitors to your site and allows you to begin the process of cultivating a long-term relationship with an often hard-to-reach demographic.

E-gifts, especially recurring ones, are one of the best ways to build a long-term future for your organization.

Choosing The Right Donation Tool

There seem to be an infinite number of online donation tools, which makes it hard to decide which one to use. Ask yourself the following questions:

  • Are you a computer novice for whom ease of setup is a prime consideration?
  • Do you want to accept recurring donations?
  • Do you have additional information about your donors that you want to record and track?
  • Do you sometimes have fundraising events that require tickets that you want to sell online?

Regardless of which tool you ultimately choose, understand that you will need to pay a fee no matter what.

The names and costs of the donation platforms change. However, look for a site that provides the following features:

  • Find a site that is already registered as a foundation and can accept your donations as an IRS-approved non-profit organization.
  • Look for low transaction fees.
  • The entire transaction should take place on your website using a widget; the donor should never be redirected elsewhere.
  • The platform should accept recurring payments.
  • Donors should trust the donor platform. Make sure you advertise its credentials prominently on your site.
  • If you are mostly going to be selling event tickets, be sure you find a donor platform that can accommodate your need.

Just as ecommerce is becoming the status quo in our society, giving online has gained great popularity. It’s a trend that won’t be going away anytime soon, so take advantage of the convenience it offers to your staff and donors alike. Make online donations a part of your non-profit’s donation profile today, and everyone will be the winner.