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Total Merchant Services CEO Joe Kaplan Named to ETA’s Presidential Advisory Council


Woodland Hills, Calif. (January 27, 2014) ─ Joe Kaplan, CEO of Total Merchant Services, a leader in the merchant services business, was appointed to the 2014 Presidential Advisory Council of the Electronic Transactions Association (ETA), the trade association of the global payments industry.


Members of the Presidential Advisory Council have a non-voting seat on the ETA Board. Kaplan was appointed to the Presidential Advisory Council by Kim Fitzsimmons, Vice Chairman of Cynergy Data and ETA’s Board Chairman and 2014 President. Kaplan joins five other executive luminaries in this advisory role.


Commenting on his appointment, Kaplan said, “As a member of the President’s Advisory Council, I am excited to be a part of an industry undergoing such dramatic transformation. I look forward to bringing new and exciting ideas to the Council, and fostering business relationships in the payment processing industry.”


Kaplan has over 20-years of executive experience in the payment and finance industries. In addition to his CEO role at Total Merchant Services, he is the Founder and Director of Superior Financial Group, a leading SBA lender. Before joining Total, Kaplan was the founder and CEO of Innovative Merchant Solutions and Innovative Gateway Solutions, which were both sold to Intuit, the makers of QuickBooks and Turbo Tax in 2003. Kaplan worked at Intuit as President of their Payment Solution’s Division until 2009. Other entrepreneurial accomplishments include Founder and CEO of Superior Bankcard Service, SafeID and Innovative Bank.


Kaplan has been recognized and rewarded for his industry leadership. In 2008, he was elected the President of the Electronic Transactions Association (ETA), and was also awarded Ernst and Young’s Entrepreneur Award and ETA’s 2007 Distinguished Payment Professional.


For a complete list of ETA committees and volunteer leaders, visit


About Total Merchant Services

Founded in 1996, Total Merchant Services has helped more than 500,000 businesses with their payment processing needs and currently processes more than $12 Billion in credit and debit card transactions annually. The company is committed to providing small businesses with easy and affordable payment processing solutions. For more information, call 747-888-9000 or visit


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