3 things small business owners should outsource.

3 things small business owners should outsource.

If you’re like most entrepreneurs, you make a valiant effort to juggle numerous responsibilities. No matter how great you are at multitasking, there are some tasks that are best delegated to others. By taking this step, you can actually spend more of your financial resources on growing your business while simultaneously freeing up valuable time.

Content marketing.

Whether it happens via a blog, in a newsletter, or in articles on your website, generating content that is relevant to your field of expertise is a great way to educate your customers without coming across as too pushy or sales-oriented. Many big companies devote entire teams to this task, but micro-organizations like yours can start off nicely by hiring just one freelance writer. The key is to produce pieces that draw your customers in and help to cement your relationship with them while positioning you and your business as subject matter experts.

Bookkeeping.

When you are struggling to hire, train and pay staff, sell products, interact with customers, and maintain your physical storefront or website, it’s all too easy to make mistakes. Don’t let your financial management become a casualty. Instead, outsource the responsibility for your books. By taking this step, you’ll also be forced to be organized in order to provide them with the information they need on a regular basis. That will save your sanity when tax time rolls around.

Put your point-of-sale system to work.

You have gone through the time, expense, and trouble to incorporate a point-of-sale system into your business, so you might as well utilize all of its capabilities. In addition to allowing you to accept credit card payments, your POS performs numerous back-office duties such as employee management, inventory monitoring, and invoicing. Your credit card processor is also vital in helping you to keep track of credit card sales. Once you learn how to use these tools, you’ll find that your POS can reduce human error while saving countless hours.

One of a great entrepreneur’s biggest strengths is the ability to know when and to whom to delegate. Use outsourcing to add members to your team who can best accomplish what needs to be done. It’s an investment that will pay for itself many times over.