Any company owner who cares about the stability and integrity of the business will naturally have backup systems in place that protect critical systems. That’s because accidents, data breaches and power losses occur no matter how careful you are. If you own a retail business, whether online or a brick-and-mortar location, you need to be just as protective of your interests.
Have you ever waited at the checkout line, only to learn when you get to the register that their credit card machine is not working? Not only were you probably annoyed but you also may not have even been able to complete your purchase using cash, particularly if it was a big-ticket item. At the end of the day, you left the store aggravated, and the enterprise lost the revenue you were about to send their way. You don’t want a similar scenario to befall your business, do you?
When a customer’s attempt to make a purchase is foiled by a non-working payment processing system, that person is very likely to move on to a competitor in order to accomplish his or her shopping mission. You work hard to get and keep your customers, so why would you let them slip through your fingers so easily?
If you have a payment backup system in place, your potential buyer probably won’t even notice any type of disruption, so you wouldn’t need to worry about them moving to a competitor and possibly becoming their loyal customer.
How to Protect Your Business
Now that you realize the importance of looking out for your critical data and credit card processing systems by backing them up, you may well be wondering what to do next.
Your first call should be to your credit card processing company. Ask the customer service representative to fully detail for you the mechanisms they have put in place that will protect you in the event of a system crash. If you are not fully satisfied with their answer, consider signing on with a second provider as a contingency backup.
If you are concerned that your DSL or cable internet connections may fail, you can obtain cellular broadband backup. As long as you only use it to protect key functions such as card processing, the monthly cost is quite reasonable. If the worst should happen and you experience a serious outage, you can transfer traffic to your secondary option.
In the end, defending your business from harm is relatively easy. Just figure out what you absolutely need to back up in order to continue operating; ensure that your system automatically switches to the backup contingency when an outage occurs; and finally, choose an option whose help desk hours mesh well with your timeframe.
When you are in the midst of a busy day, you cannot afford to wait for your provider to come online in a few hours. If you take the steps noted, you can go a long way toward safeguarding your retail business against the unthinkable.