Are you thinking of starting your own handyman business? Being a home service provider offers freedom and flexibility and can be financially lucrative as well. Be sure you have what it takes.
Be sure that you have the training, the experience and the credentials attached to your field of expertise. It should go without saying, but the courts are filled with cases against contractors who simply didn’t know what they were doing. While it may be tempting to learn something new as you do it for a customer, if you fail, the negative word of mouth will come back to bite you. Make a list of the tasks and services you are ready and able to perform and grow from there.
Before you start your business, you need to learn exactly what is necessary for you to operate in your state. Some trades require licenses while others do not. In certain states, you need to be licensed as a contractor but only if you do jobs over $1,000. In short, be sure all of your legal ducks are in a row.
Your Ideal Customer
As a home repair service provider, you have the potential to work with all types of clients. However, in your heart of hearts you probably have a very firm idea of the work you love to do best and the kind of people you would ideally like to work for. Target your ideal clients and do what you love without compromising, and both you and your clients will be happier.
Before you get your business up and running, you need to set your rates, but how? The best way is to come up with an accurate idea of how much your materials cost. Add to that the price of your other expenses such as travel as well as the hourly rate you want to earn. The result is the amount you can charge your customers at the outset. With experience and a growing reputation, you might choose to increase your rate over time.
Speaking of rates, don’t forget to spend some time researching your mobile credit card reader and mobile POS options. As a home repair contractor, accepting customers’ payments via credit card is a virtual necessity these days.
Make and Stick to a Marketing Plan
Once you have the skills and licenses and know your rates and the customers you are targeting, you need to find ways to get the word out about your fledgling business. That’s where your marketing strategy comes in. Think about who your customers are and ask yourself how they behave and obtain information. For instance, are they Internet and social media-savvy? Do they respond best to advertisements in local newspapers, magazines or billboards? Whatever your answer, use it as a springboard to initiate ways to let them know what you have to offer.
Once you begin to accumulate a growing group of happy customers, you can also tap into the power of word-of-mouth referrals, which is your ultimate marketing strategy for handyman and contractor business success.