The sun is shining, the temperatures are balmy, and it’s time to welcome in those lazy days of summer. If you’re a business owner, you might be tempted to slack off during this time and count on making up for it during the holiday season. However, the reality is that there are many fun and profitable things you can do during these hazy, crazy days that will pay off year-round.
Capitalize on the Weather
If you have a brick-and-mortar store with some outdoor space, celebrate this laid-back time of year with a Welcome to Summer sidewalk sale. It’s a great way to get rid of clearance items, highlight new products and get the word out about your store. If you don’t have the physical space to carry this off, investigate local outdoor farmer’s markets and bazaars. With today’s mobile payment technologies and flexible merchant service providers, you can make a handsome profit from anywhere.
Don’t Forget About the Holidays
There are three specific summer events that you can target: the Fourth of July, back to school (mid-August) and Labor Day (September). Any or all of these make a great excuse for a sale or special promotion. Use your customer database and your social media tools to get the word out.
Increase Your Exposure
Summer is the time when street fairs, farmer’s markets and block parties abound. These are all golden opportunities for you to market your wares by means of a pop-up shop. Since these events can sometimes be both noisy and busy, be very intentional about getting the contact information of new customers so that you can add it to your database and your CRM system.
Host an Event
With school out of session and many workers taking advantage of vacation time, people are more likely to have flexibility in their schedules as well as a desire to have fun and try new things. To that end, create an event that showcases your business. If you own an ice-cream store, contact local celebrities to become scoopers, perhaps donating part of the proceeds to charity. Your clothing store could host a fashion show or your yoga studio could hold a complimentary relaxation session. You get the idea. Make it fun, interesting and relevant to what you are passionate about in your business.
Sell Summer-Themed Gift Cards
In these busy times, the gift card has become one of the most popular presents. Easy to purchase and flexible, it gives customers a great deal of choice about what they buy since it can be used for any item in your store. In addition, it is frequently how new customers get to know your business and learn what separates you from the rest. Offer customers summer-themed gift cards, and you will not only be recognizing and celebrating the season, but you will also guarantee that the recipients will visit your location, perhaps even spending more than the value of their gift card.
The days between June and September offer you the chance to have fun and expand your horizons. The networking you do now will serve you well throughout the year. It might just give you a leg up on that all-important holiday season.